Last updated on August 21, 2026.

Introduction

Smart Deal Lab and our affiliates provide content through our Website and email. We’re also in the marketing and data business. This means we collect information to help advertisers connect with specific audiences across online ads, apps, email, phone calls, and other channels. Our marketing services include collecting, sharing, and selling consumer data, as well as delivering personalized ads based on your activity across different websites and apps.

This policy tells you about how we collect and use the information you give us through this site, as well as how we store and share your information. To learn more about the terms in our website, check out our terms of service.

Please review this policy carefully to understand how we handle your personal information. If you don’t agree with these policies and practices, please don’t use our website or sign up for our emails. When you access or use this website or engage with our other services, you’re agreeing to this privacy policy.

What This Policy Covers And Third-Party Links:

We safeguard the personal information you entrust to Smart Deal Lab. We cannot and do not control the handling of your data by other websites or entities. We encourage you to review the privacy policies of any websites you access through links from Smart Deal Lab.

How We Collect Your Personal Information:

We collect information through this website that you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted through an inquiry form. We may supplement the information you provide with additional data obtained from third parties, including affiliates, marketing or advertising partners, data brokers, and other third-party data providers. Certain third parties are entities that have obtained your personal information from their own services. We also automatically collect additional information using cookies and other tracking technologies to perform analytics on our website and to facilitate advertising. See below for more information.

The Data We Collect:

“Personal information” (hereinafter “data,” “information,” or “personal information”) includes any type of data or information created, collected, received, stored, or transmitted in the performance of the Company’s business, regardless of format, that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a specific consumer or household.

You will be asked to submit personal information when you subscribe to Smart Deal Lab. This includes your name, date of birth, street address, e-mail address and phone number. We collect other information via cookies and similar technologies such as IP address, imprecise geolocation (inferred from your IP address), device ID, date/time stamp, browsing behavior and click-through activity. We may also obtain information that is relevant for advertising purposes from data brokers or publicly available databases , like demographic information, interests, past locations (e.g. visits to certain stores or websites), or purchase history. We may collect certain limited categories of sensitive personal information, including race/ethnicity or location data. We only collect data that is relevant to potential marketing campaigns. See “Your Privacy Rights” below to see how to exercise your rights with regard to our use of your personal information.
“In particular, we have collected the following categories of personal information within the last twelve (12) months:

1. Identifiers, such as real names, aliases, unique personal identifiers, online identifiers, email addresses, account names, or other similar identifiers;
2. Personal information categories listed in California Customer Records Statute (Cal. Civ. Code. § 1798.80(e)), which includes any information that identifies, relates to, describes, or is capable of being associated with a particular individual but is not publicly available to the general public from federal, state, or local government records;
3. Protected classification characteristics under California or federal law, such as race, gender, or age;
4. Internet or other similar network activity, such as information about what websites you have visited or how you have interacted with an internet website application or advertisement;
5. Commercial Information, such as purchases you have made in the past;
6. Professional or Employment-Related Information, such as your current job or job history;
7. Imprecise geolocation data, such as your approximate location based on your IP address;
8. Inferences drawn from other personal information.

We sell and share this information with third parties and affiliated companies for marketing and advertising purposes. You have the right to opt out of the sale or sharing of your personal information at any time by visiting here or calling 855-410-1383.

Sensitive Data and Privacy Protections

Sensitive Personal Information—such as data concerning race or ethnicity, religion, precise location, LGBTQ+ status, health information, financial account data, or citizenship—is not directly collected by us. Nonetheless, information about your online activity may be collected automatically through technologies like cookies, which could indirectly indicate interest in sensitive subject matter or association with a sensitive group. For example, accessing content related to specific ethnic groups or health topics may imply such interests. These inferences are not made by us directly, but may be made by our affiliated companies or other third parties that receive personal information. If applicable laws require consent for such processing, our affiliates will not generate sensitive inferences. We do not collect or use personal information about children under 18.

How We Use Data

We use personal information to send you newsletters that you request and to provide content or marketing messages by email or via other channels. We also share your personal information with our partner companies, who may also send you marketing messages by email or otherwise. You can opt out here. Our use of your personal information may be considered “cross context behavioral advertising” in some cases.

Data Sharing

We may sell or share personal information with our clients and with our affiliated companies for marketing purposes, including cross context behavioral advertising. We also enable access to personal information by contracted service providers, for advertising, web hosting, fraud detection, marketing, analytics, data security, or other related services. When we share personal information, we put contracts in place to ensure appropriate data security measures and compliance with applicable laws. We also share personal information when we are required to do so by law (for example, if we receive a warrant, subpoena, or court order), or to protect the health, safety, or rights of any person.

Personal information may be shared to comply with legal or regulatory obligations, including disclosures to law enforcement agencies, courts, regulators, government entities, or other third parties, to respond to legal requests, protect rights or safety, or enforce our terms of service and related agreements. We may also disclose personal information in connection with business transitions, such as mergers, restructurings, asset sales, dissolutions, or bankruptcy proceedings, where personal information is included among the transferred assets.

We may share personal information with third parties for purposes to which you have consented, as disclosed at the time you provided the information or as described in this privacy policy.

Targeted Ads and Analytics Services

Personal information collected at and through this website is shared with unaffiliated companies in order to show you advertisements on this or other sites, and for analysis and reporting related to those ads. These companies (some of whom may be considered data brokers under applicable laws) use cookies and similar technologies to collect information from your browser about web pages you view and ads that you view or click on. We (or they) may combine this personal information with personal information from other sources (including data brokers) and/or share it with third parties for marketing and advertising purposes (this is also known as “cross-context behavioral advertising” under some laws). We (and some of the third parties described in this section) collect your IP address, date and time of your visit to the website and of some of the actions you took here, your Internet Service Provider (ISP), and the browser type and version you use to visit. This information may be combined with personal information from other sources (including data brokers) as described above and used to display advertisements from us or from others through email, social media, websites, apps, direct mail, or by other channels. We also use personal information to understand user activity at this site in order to improve the user experience.

Cookies and Personalized Advertising

We use cookies and other similar technologies to: (1) operate this site, (2) perform analytics and tracking to understand and continuously improve the user experience, (3) select and deliver personalized content and advertisements, and (4) monitor your response to advertisements and other communications. Cookies are small computer files containing a unique ID that our server sends to your browser. Cookies enable us to recognize your browser when you visit this or certain other websites. We do not track every site you view on the Internet. You can limit, block, or delete cookies in your browser settings at any time. If you use a browser-based “do not track” setting, this may result in an “opt-out cookie” to be set on your browser, which blocks additional data collection. If you later delete this opt-out cookie, automated data collection may resume.

To support Website functionality and analytics, we rely on automated data collection technologies such as cookies, Flash cookies, and web beacons. Cookies are small files stored on your device that allow our Website to operate efficiently. You may block cookies through your browser settings, although this may limit your ability to access certain Website features.

Some Website functions also rely on Flash cookies, which store information related to user preferences and navigation. These cookies are managed through Adobe Flash settings rather than browser controls.

Additionally, our Website and communications may include web beacons or pixels that help us understand how users interact with content, track email engagement, ensure system integrity, and gather Website performance data.

Global Privacy Control (GPC) and Do Not Track Signals

We honor Global Privacy Control (“GPC”) signals and other universal opt-out signals as valid opt-out requests for the sale and sharing of personal information. Upon detecting such a signal from your browser or device, we will process the opt-out automatically on your behalf. We do not seek to monitor every website you visit online. As described above, you may manage or remove certain cookies at any time through your browser settings. If you choose to opt out or enable a browser-based “Do Not Track” signal, including the GPC, an opt-out cookie will be placed on your browser to limit certain data collection activities. If that opt-out cookie is removed or your GPC settings are changed, automated data collection may resume.

Exercise Your Privacy Rights

You have rights with respect to your personal information, including the right to know what data we collect and how we use it (please review this policy), to obtain a copy of data we have collected about you, to ask us not to share your information with third parties, to have data deleted (including any sensitive personal information), to correct incorrect information (please request deletion), to ask us to limit the use of sensitive information (please request deletion), to opt-out of the sale or sharing of your data for cross-context behavioral advertising, or to make other requests. You, or an agent authorized to act on your behalf, may exercise your rights at any time at this page, or by calling 855-410-1383. If you have additional questions or concerns after you have exercised your rights, you can contact us using the information in the “Contact Us” section below. If we are unable to resolve your issue you may in some cases also be able to contact a local privacy authority in your state.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

Please note, we cannot respond to your request or provide you with personal information if we cannot verify your identity or your authority to make the request. As such, a verifiable consumer request must:

1. Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or are the authorized representative of that person.
2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Making a verifiable consumer request does not require that you to create an account with us. We will not use the personal information you provide in a verifiable consumer request for any purpose beyond verifying your identity, authority to make a request, or to otherwise process your request. We will respond to a verifiable request within 45 days of receipt. If we require additional time, up to 45 additional days, we will notify you in writing of the reason and the extension period within the first 45 days.

If we reject a request in accordance with applicable law and you wish to appeal our decision, or if you have additional concerns or questions about our privacy practices, you can contact us using the information below. Depending on where you live, you may also have the right to contact a local privacy authority in your jurisdiction. We will not discriminate against you for exercising your data subject rights.

Children’s Data

This site is for use solely by people who are 18+. We do not knowingly collect personal information from anyone under 18, and we will remove any such data if we become aware of it.

How We Protect Personal Information

We utilize commercially reasonable technical, physical, and organizational security measures to protect your personal information from loss or misuse. We maintain policies and procedures, staff training, and regularly audit our practices to ensure ongoing protection in response to constantly evolving risks. However, no security measures are perfect and we cannot guarantee that our security measures or those of our affiliates or third parties with whom your data is shared will prevent your information from being illegally accessed, stolen, or altered.

Personal Information Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. When personal information is no longer needed, we delete or anonymize it in accordance with our data retention practices.

Future Changes To This Policy

We may change this policy at any time without prior notice. The updated policy will be in force as of its published effective date. Review this policy occasionally to understand how this site collects, uses, and shares personal information.

Data Storage and Processing in the United States

Smart Deal Lab is located in the United States, and Smart Deal Lab is intended for users in the United States. When you visit our website, you understand and acknowledge that your personal information will be stored and processed within the United States, subject to laws of the United States.

How to Reach Us

For more information about our privacy practices at (website), please contact us at alenwalter@smartdeallab.com or 13033 Ridgedale Drive (Box 233) Minnetonka MN 55305.